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Content Writing & SEO services

Welcome to my portfolio! My name is Jussi Alanen, English and Finnish content writing and SEO professional. I have 10+ years of experience from producing SEO friendly and user focused Finnish content for iGaming (Casino & Sports betting) and finance.

Work experience


Head of Content – iGaming LTD ( – Current position
Chief Content Editor ( – Current position
Scandinavian Content Manager – – 2014 to 2017
Finnish Content Editor – Kindred Group plc – 2011 to 2013

Optimizing Finnish SEO Content: My Approach

Finnish, with its linguistic complexities, presents unique SEO challenges. My strategy integrates advanced SEO techniques with a deep understanding of user intent and experience. Here’s my method for developing effective Finnish SEO content:

1. Keyword research and analysis

My comprehensive content service includes detailed keyword research and analysis. I meticulously investigate keyword variations and synonyms using a variety of advanced methods.

2. Analysing user’s search intent

After finding the right keywords, I put effort into understanding what users are truly looking for. This way, I make sure the content is not just filled with keywords, but also helps users find exactly what they came for.

3. Crafting Content that answers

In Finland, we value straightforward communication. I create Finnish content that gets to the point quickly, addressing search queries right from the start. No fluff—just clear, relevant content that covers what users are searching for in the first sentence.

Casino Content

With over a decade of experience in the iGaming industry, I bring a wealth of knowledge to English and Finnish casino content creation. Having worked with leading names such as Unibet and, my expertise extends to crafting compelling content for online casinos and their affiliates. I understand the Finnish gambling landscape intimately, ensuring that the content I produce is not only engaging but also fully compliant with Finland’s unique gaming regulations.

Sports Betting Content

My proficiency in Finnish sports betting content is backed by years of dedicated work, including a significant tenure at Bet365. I specialize in creating informative and persuasive content for online sports betting affiliates, aligning with the specific needs of the Finnish market. My content is designed to provide bettors with insightful information, helping them make informed decisions while enhancing their overall betting experience.

Finance Content

Leveraging my extensive background in financial writing, especially within the Finnish market, I offer authoritative Finnish and English finance content services. My experience includes working with notable financial institutions such as Saldo Bank, focusing on areas like payday loans and consumer finance. I deliver content that not only educates but also guides Finnish consumers through their financial decisions, ensuring clarity, compliance, and engagement in a complex industry.

Services I offer

Embarking on a digital journey requires more than just content; it demands a strategy that encompasses every facet of SEO content creation and management. My services extend beyond crafting compelling Finnish SEO content to provide you with a comprehensive suite of SEO content solutions designed to elevate your online presence.

Website Content Audit

A thorough examination of your site’s content quality and identification of content gaps is vital. I meticulously analyze your website to ensure the content not only meets the highest standards of quality but also aligns perfectly with your audience’s needs and search intent. This audit serves as the foundation for any content strategy, pinpointing areas for improvement and opportunities for growth.

Keyword Research

The cornerstone of effective SEO content is rooted in strategic keyword research. By identifying the right keywords, I help you capture your target audience’s attention at various stages of their online journey. This involves a deep dive into understanding your niche, leveraging advanced tools to unearth keywords that increase your visibility and drive meaningful traffic to your site.

SEO Training

Empowering you and your team with knowledge is part of my commitment. My SEO training covers critical aspects of SEO content writing, including the nuances of semantic SEO, to ensure you’re equipped to produce content that resonates with both your audience and search engines. Whether you’re a beginner or looking to refine your skills, this training is tailored to meet your needs.

Google Update Recovery

Staying ahead in the ever-changing landscape of SEO means being agile and responsive to updates from search engines like Google. My services include specialized strategies for recovery from the impacts of significant updates, such as the Helpful Content Update, ensuring your content remains relevant and continues to perform well in search rankings.

Setting Up an Affiliate Site

For those venturing into the world of affiliate marketing, I offer end-to-end services to get your site off the ground. From WordPress setup and design to developing a robust content plan and executing content production, I guide you through each step. This comprehensive approach ensures your affiliate site is not only aesthetically pleasing but also optimized for search engines and designed to convert visitors into customers.

Why SEO Content Writing Is Still Important

In today’s digital age, where the landscape of online marketing continuously evolves, the significance of SEO content writing has never waned—in fact, it has become more crucial than ever. Here’s why investing in SEO content writing remains a vital component of a successful online strategy:

Drives Organic Traffic

SEO content writing is the backbone of organic search visibility. Well-crafted, SEO-optimized content naturally attracts search engine crawlers and, more importantly, users. By targeting specific low competition keywords and answering the queries your audience is searching for, you can increase your website’s visibility and draw in a steady stream of organic traffic.

Builds Credibility and Authority

Quality content writing positions your brand as an authority in your niche. By providing valuable, accurate, and engaging information, you establish trust with your audience. Over time, this trust translates into credibility, which is a significant ranking factor for search engines and a key to converting visitors into loyal customers or followers.

Enhances User Experience

SEO content writing goes beyond inserting keywords into paragraphs; it’s about creating a seamless user experience. Content that is informative, easy to navigate, and answers the user’s intent contributes to a positive user experience, encouraging visitors to spend more time on your site, explore further, and engage with your brand.

Keeps You Competitive

The digital marketplace is crowded, and SEO content writing is what can set you apart from competitors. A robust content strategy that includes SEO best practices helps you rank higher than competitors in search engine results, giving you a critical edge in attracting and retaining your target audience.

Adapts to Changing Algorithms

Search engines are continually updating their algorithms to improve how they understand and rank content. High-quality SEO content writing is adaptable, ensuring that your online presence remains strong regardless of how algorithms change. By focusing on creating content that genuinely serves your audience, you future-proof your site against shifts in SEO trends.

Fuels Other Marketing Efforts

Finally, SEO content is not just about pleasing search engines; it’s a cornerstone of broader digital marketing strategies. From social media marketing to email campaigns, the content you create can be repurposed across various channels, amplifying your reach and maximizing the return on your investment in content creation.

In essence, SEO content writing is an indispensable element of digital marketing that drives growth, builds brand authority, and ensures your online presence is dynamic and robust. As the digital landscape continues to evolve, the importance of SEO content writing only intensifies, making it an essential investment for any brand looking to thrive online.

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